Anello is a Japanese bag brand that was born in 2005. The word is borrowed from Italian and means “ring” or “loop” and stands for the simple yet well-balanced design that the brand got famous for. Anello uses various materials and designs in creating its many bags, accommodating to various styles and generations. In the last several years, Anello has not only become massively popular in Japan but also overseas, especially in Asian countries and regions such as China, Hong Kong, Taiwan, Thailand, and the Philippines. Counterfeit products have popped up here and there, further emphasizing Anello’s popularity.