In 2007, Ivanka seized an opportunity to launch a fine jewelry collection inspired by and created for the modern woman. The concept of a self-purchasing female was lost among the traditional jewelers who catered their business almost exclusively to men. And so, the Ivanka Trump brand was born.
A few years later, Ivanka identified a void in the fashion space. Recognizing the absence of a brand that addressed the needs of the modern professional woman, Ivanka launched her eponymous fashion label with an assortment of chic, accessibly priced shoes and handbags. Women appreciated the fresh sensibility and fuss-free practicality. The business took off. The line grew to include apparel, accessories, fragrance and sunglasses—and it didn’t stop there. The collection offers easy, multitasking pieces designed to streamline our customer’s day; think, the ultimate work tote (iPhone charger, included!), compression dresses and denim with a hidden lift.
Ivanka realized there was also an opportunity to make a broader impact for her customers and so she brought together a team to evolve the company into a solution-oriented lifestyle brand, dedicated to the mission of inspiring and empowering women to create the lives they want to lead. Following her departure from the brand in January 2017, the women-led team at Ivanka Trump HQ remains fully focused on supporting others through serviceable product and content.
This site is a celebration of the many different ways in which women work. Editorial content features skill-building interviews with rising stars and industry thought leaders, as well as life hacks and styling suggestions to make the most out of your wardrobe.
