KENNETH COLE REACTION Launched in 1996, Kenneth Cole Reaction is a diffusion line from the iconic American designer Kenneth Cole. Channeling the free-spirited innovation of its parent brand, the line offers up bold, expressive footwear, fashion and accessories with a cool, downtown vibe. Simple, totally wearable pieces are key, while colorful, cutting-edge designs bring a fashion-forward twist to each collection. Today, you’ll find everything from luxe leather boots to finely crafted outerwear and funky, color-pop handbags. For an everyday closet (that doesn’t break the bank), look no further than this ultra-chic brand.